Independent publisher · Lake City, Colorado Est. 1996

Title and blurb workshop

Builds a retail description a section at a time and counts it against the limits each store actually enforces.

Title
Build the description

Write one section at a time. The order below is the one that works on a store page: hook first, because most readers never reach paragraph three.

Assembled description
0 words
How a store will show it
Checks
Limits shown are the ones stores enforce: 200 characters for a title and 4,000 for a description on Amazon. Other retailers are usually more generous, so write to the tightest one.

Tools will only take you so far

Send what you have. Even a half-written manuscript is enough for a reader to tell you what it needs.

Submit your manuscript