Ebook Marketing Services for Amazon and Kindle, From a Publisher That Makes the Books

A paperback can win a sale from a table or a friend's hand. An ebook is bought almost entirely on a product page, so that page does all the selling.

Picture what a stranger sees in four seconds: the cover at postage-stamp size, the title, the first lines of the description, the price, a few reviews or none. A cover that reads at that size beats a clever one that doesn't, and a description opening with the reader's problem beats one opening with the author's biography.

Every ad and press mention sends readers to that page, so marketing a weak one means paying twice. If the picture is the problem, a fresh cover design is cheaper than more traffic.

This is our cheapest job and the one with the most leverage. The listing and metadata fix sets your categories, fills all seven keyword slots and writes a description to the retailer's limits.

Some of that is Amazon's own rulebook. KDP allows up to seven keywords or short phrases, and advises searching Amazon with each one before you publish and writing them in the order a customer would type them. A KDP book is placed in 3 categories.

Our view as a publisher: pick a category by reading what sits on that shelf and asking whether your cover looks at home there. Write the description for a phone screen: short paragraphs, a hook, who it's for, and a last line that asks for the sale. The wider method is on our book marketing services page, and the free keyword and category planner lets you try it first.

Amazon also mentions A+ content, which adds images, text and comparison tables to a detail page. You can add that yourself. It isn't on our price list.

Per what KDP Select includes, it's a free 90-day program for Kindle ebooks only. Enrolling puts the book in Kindle Unlimited automatically and makes it eligible for Free Book Promotions and Kindle Countdown Deals, which run only on Amazon.com and Amazon.co.uk.

The question we put to every author is a business one. Do you want to commit this ebook to Amazon for now, or have it on Apple Books, Kobo, Barnes and Noble and your own site as well? Enrollment has requirements, so read them on KDP first, including what they mean for selling elsewhere.

A promotion can lift a book for a few days. It can't make a weak page sell. For setup steps, see our KDP guide.

The launch plan is a dated 90 day calendar for the four months around publication, with who does each part. For a Kindle release it settles when the store page goes final, when advance readers get the file, when the book goes live, when you look at the first numbers, and when you decide about KDP Select or a promotion.

A plan is a calendar and a set of decisions; it doesn't make anyone buy. The free guide to the ninety days that matter shows its shape.

It can't guarantee sales, bestseller status, rankings, reviews or a Kindle Unlimited readership. Amazon controls the store. We don't buy reviews or offer anything that could put a book's account at risk.

It can put an accurate page in front of readers likely to want that book, get early readers into the file, and run small measured ads.

A test for any provider, us included: ask what the money buys week by week, and who reports on it. If the cover, description or edit is the real problem, we'll say so before we quote any marketing. We sign an NDA before work starts, and the fee is fixed.

We edit, design and publish books, so our Kindle page advice comes from people who've made the file. Bought alongside production, marketing gets the book's one team of writer, editor and project manager. We turn work down when it isn't the right next step, and you pay only for the stages your book needs. Our full publishing services are there if you want the whole book handled.