1Chronicle Books
A San Francisco independent whose reputation rests on physical book design. Publishes illustrated non-fiction, cookery, childrens books and gift books, and takes proposals without an agent.
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Read the guidelines →San Francisco publishes with a personality that no other American city quite matches. The illustrated house on Second Street treats the physical book as the product. The bookshop on Columbus Avenue changed American obscenity law. The non-profit on Valencia Street once issued a literary quarterly as a bundle of loose mail. Even the technical publisher in town is known for jokes in its programming manuals. None of these is a general trade house, and all of them are better at their specific thing than a general trade house would be.
Oakland, across the bay, holds a second cluster that is easy to overlook from the city side: the University of California Press, the business publisher Berrett-Koehler, the psychology house New Harbinger and the radical press PM Press are all there. The listings below cover both sides of the bridge, with the location field showing which is which.
For authors in San Francisco and the surrounding area, Western Reflections offers something most of the houses on this page cannot: a direct read, a written response and a publisher who will say plainly when another California press is the better home for your book. We have published regional history, biography and memoir from Colorado since 1996 and work with authors nationally by email and phone.
Services are quoted individually and never as a package, you retain copyright and all files, and books stay in print. A quote costs nothing and commits you to nothing.
Contact details are the ones each publisher lists itself. Anything we could not confirm is left out rather than guessed.
A San Francisco independent whose reputation rests on physical book design. Publishes illustrated non-fiction, cookery, childrens books and gift books, and takes proposals without an agent.
The publishing arm of the North Beach bookshop founded by Lawrence Ferlinghetti in 1953, and the house that published Ginsbergs Howl and then won the obscenity trial that followed.
A non-profit publishing house and quarterly journal founded by Dave Eggers, known for treating the design of a book or magazine as part of the writing.
An independent technical publisher known for programming, security and hardware books with a sense of humour, and for treating its authors unusually well on royalties.
One of the largest and most influential university presses in the country, publishing across the humanities, social sciences and natural sciences on behalf of the University of California system.
An independent business and social change publisher structured as a benefit corporation, with an author community that is unusually involved in how the house is run.
An independent psychology publisher specialising in evidence based self help, and the main trade publisher of workbooks built on cognitive behavioural and acceptance and commitment therapy.
A radical publisher and distributor putting out political theory, history, fiction and music from an anarchist and left libertarian perspective, with a strong Bay Area backlist.
The city’s literature started in its newsrooms. Mark Twain, Bret Harte and Ambrose Bierce all worked San Francisco papers in the 1860s and 1870s, and Twain’s Jumping Frog was written here for a New York weekly. Frank Norris set McTeague on Polk Street in 1899. Jack London was born on Third Street in 1876. Dashiell Hammett wrote The Maltese Falcon in an apartment on Post Street and set it in the streets around it, so precisely that the alley where Miles Archer is shot now carries a plaque. San Francisco has always been a city that writes about itself at street level.
The Six Gallery reading on 7 October 1955 was the pivot. Allen Ginsberg read Howl aloud for the first time to a small crowd on Fillmore Street, Lawrence Ferlinghetti wrote to him the next day offering to publish it, and City Lights did. Customs seized the printed copies in 1957, Ferlinghetti was arrested, and Judge Clayton Horn’s acquittal set a precedent that made publishable a great deal of what American literature did next. The shop is now an official city landmark and still a publisher. Kenneth Rexroth, who had hosted that reading, had already spent a decade making the city a centre for poetry that took the Pacific rather than Europe as its reference point.
The modern city kept the habit of doing things its own way. Armistead Maupin serialised Tales of the City in the Chronicle from 1976, Chronicle Books itself grew out of the newspaper into a publisher that other publishers study for design, and Dave Eggers built McSweeney’s and the 826 Valencia writing centre within a few doors of each other. Litquake has run a citywide festival every October since 2002, and Zyzzyva has published West Coast writers since 1985. It is not a city with a large publishing industry. It is a city with an unusually specific one.

Litquake, every October since 2002, is the city’s literary festival and its Lit Crawl fills the Mission with readings on a single night; for a new author it is the most efficient introduction to the Bay Area scene. The Writers Grotto on Second Street is a shared workspace and community of working writers that has been central to San Francisco publishing for two decades. 826 Valencia, the youth writing centre Dave Eggers founded beside McSweeney’s, and Zyzzyva, publishing West Coast writers since 1985, are both institutions. The Commonwealth Club gives the California Book Awards each spring and the Northern California Book Awards follow.
The city’s bookshops are the launch circuit and they order through wholesalers on trade terms. City Lights on Columbus Avenue still hosts readings under the same roof as the press. Green Apple on Clement Street and its Ninth Avenue shop, the Booksmith on Haight Street, Dog Eared in the Mission and Alley Cat further along Valencia all run events. Omnivore Books on Cesar Chavez sells only food and cookery titles, which for a Chronicle style illustrated book is the most targeted launch venue in the country. Chronicle, City Lights, McSweeney’s and No Starch all read directly, as do the Oakland houses across the bay, so a San Francisco author with the right subject has an acquiring editor within reach without an agent.

Every service is quoted on its own, so you buy the stages your manuscript actually needs rather than a package built around the ones it does not.
Developmental, line and copy editing, plus proofreading, quoted by manuscript length and condition.
Learn more →Original cover artwork and typography, supplied as layered source files you keep.
Learn more →Print ready interiors and reflowable ebook files built from one typeset source.
Learn more →Short runs, offset runs and print on demand, with paper and binding specified to the book.
Learn more →Launch planning, retailer metadata, review outreach and regional bookshop campaigns.
Learn more →Full manuscript writing from interviews, notes or a partial draft, published under your name.
Learn more →If your project is illustrated, Chronicle takes proposals directly and is probably the right target. If it is technical, No Starch. If it is business, Berrett-Koehler. We say so, and we take the memoir, regional history and general non-fiction those specialists do not.
Services are quoted individually. A Colorado house working with Bay Area authors is, frankly, a good deal cheaper than hiring the same work locally, and you keep every file.
Green Apple, City Lights, Dog Eared, Booksmith and the rest order through wholesalers on trade terms. We set books up so those buyers can actually say yes.
An honest read and, where a San Francisco specialist is the right home, a straightforward steer toward it with the submission route explained.
A written plan of only the stages the manuscript needs, priced separately.
Structure first, then line and copy editing, then cover and interior with proofs.
Print on demand or a run, wholesale listings, and a launch built around the city’s bookshops and Litquake season.
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